ISSUE TWO
29. August 2007
Subscriber Numbers - 17 members
This ezine has three purposes; one is to show that promotion is more than advertising in certain places.
Another purpose is to give pointers on how to keep your downline members.
And finally, it is also about sharing my personal journey of building a team.
When a person subscribes to this ezine they get the latest edition every Wednesday.
Please enjoy this issue.
This ezine is powered by www.refer-five.com
****************************************************
Just Released FREE Report shows you how to - Capture your
own Leads - Build your own List - Duplicate your system - Get
Huge Viral Growth - Promote Multiple Programs.
Test Drive for Just $1.
****************************************************
This free gift for you is a must have for beginners.
With this you get a top quality squeeze page (splash page/ lead capture page) maker.
This is the perfect way to start with list building.
Click here to get started NOW
PROMOTION
Domain names
Last week we talked branding.
In order to own a site, you need to have a domain name. This is your business address, so people know where to go knocking, so it is an important part of your business because this is how people will remember you.
So here are some important tips when choosing your domain name.
Firstly, and this will seem obvious to most people, but I will say it anyway (lol), make your domain name the same as your business name. It is surprising how often I see differences between domain and company name.
If you are just starting out, it will be easier to find the domain name first and name the company the same thing.
The most important thing when advertising your domain name/ company name is to include the name in its entirety. The www is not entirely required, but always consider include the .com, .net or .org or whatever the TLD is, especially if the TLD is not .com.
Familiarity is the catch phrase here.
So choosing and finding a domain name can end up being a bit hit and miss. It may take a few attempts to get a name you like so before you even start searching, sit down and write 10 to 15 options and if the first one does not work, think of variables.
To see if your domain name is available, click here and if you find one you like, buy it.
It will be annoying if you lost out because you decided to wait a day or two.
****************************************************
STOP Wasting Your Time Surfing Until you Learn
How To Utilize our Proven Lead Generating System!
****************************************************
RETENTION
CARING is an attitude that you need to work at.
It is also something that involves more than the care of people.
Of course, the most obvious and important facet to caring is that it involves people. I know this seems like an odd statement, but it needs pointing out that people are the focus, not the things around them.
Focusing on the caring of people is vital, because without this focus you will most likely fail in many aspects in life. Even though business is more than people, they are vitally important.
There are various things you can do to demonstrate caring, and in order to create close business relationships with people, you will also need to understand this variety.
For example - Caring involves being proactive.
This means having the fore-thought to know the issues a person will most likely have before they have it. This does not necessarily mean preventing all issues, because people, being what they are, are more likely to wait for personal experience anyway.
So for you, as a leader, this means waiting for the possible hurdle to appear for the person.
Then you allow the person to go into it.
Once they have, you need to have the ability to guide the person through the challenge beside them once you see they are requiring the assistance or when they ask for it.
Do not to solve the problem for them.
This allows the people in your team to be allowed to make mistakes, and then have you lead the way for them if they ask for it. This is a difficult task, as we all want to help people to avoid hardship.
But trust me on this, they will trip up, and after a few trips these people, if you have guided them well, will actually start to go to you for guidance before they reach the hurdle or, better yet, offer a possible solution to their problem for guidence.
What you will achieve is a person who will think ahead, assess the challenge and seek advice is they think they need. This type of person is one to be highly sort after or created.
Care also involves care for the business. Care about the appropriate detail required by you. If you are an affiliate promoting a company, your attention to detail involves accurate marketing as described by the company.
If you own a site, the detail involves ensuring the site does what it says it can do.
So determining your place in the scheme of things is required, and then apply the appropriate care to that part of your business.
Care is important.
It involves acting when people ask for help, but not doing for them. It involves paying attention to your job within the business, whether it is marketing an affiliate program or in your job or studies.
The most important part is acting in the right way when asked by showing a path for the person.
Do this, and your team will thank you.
Which sort of leads me into the next important part…. being humble. This will be the topic of part three……
****************************************************
ADVERT
From $4 a month this is a deal worth looking at.
****************************************************
MY PERSONAL JOURNEY
Setting the Standard.
The first week
was isolating but enlightening.
The idea that the store required so much effort, and all I had was resistance from my staff, was also overwhelming. This is a lot like online downline building, except instead of having people in your downline; they either join and leave or don’t even join at all.
This is your resistance.
So what did I do that would begin the change?
I held small group meetings with every staff member to ask them what they wanted the store culture to be, in a perfect world.
I noted every response, put them on a large sheet of paper and held staff meetings to discuss and find an acceptance for the ground rules for moving forward.
This is a powerful thing to do. Because from that day onwards, I applied the rules they had made, I rarely made any rules myself. This gave them the power to decide their future, I was just following up on their agreed upon standards.
In a downline, this is tough to do since most people don’t have a downline or there is little or no communication being made.
But don’t be tempted into making the rules yourself; find out what people are wanting in places like forums Or ask the downline members you already have.
Find out the general feeling of what people want in their team, what they expect from their leader and what they are prepared to do themselves.
Once you get the idea firmly in your head, you can do something magical that most people can not do online. With your site (or the one you are about to make) you can write down the philosophy of the team. The expectation not just of them, but what the team can expect of you.
Setting the standard early on, clearly and concisely, will bode you well later on by pointing the direction being taken, the action that is expected and the end goal for anyone in the team.
Don’t compromise the standards because you are worried it will scare people off, be firm. You don’t wont people in your team that don’t like the standards anyway. You want people who want shared ideals and work ethics with a shared vision. That is what a team does well.
So get out there and talk to people in forums and find out what people want. Have an open mind, and don’t just note the things you agree with, write it all down.
****************************************************
Would you like to advertise in this ezine?
For the below rates you can have your advert here for one issue. Your advert will remain here forever, and since the issues are archived, will be seen by more people than are currently subscribed. As well as the advert for the week, you also get 4 weeks in the base advert box.
You may kick yourself for not locking in the advert now.
Top - $2
Middle - $2
Bottom - $1
To book your advertising space click here.
Very Bottom - this is shared advertising space and is not for sale at this point in time.
***************************************************
Support our advertisers
Do you need cheap hosting? From $4 a month this is a deal worth looking at.
****
Run an advertising campaign in an ezine co-op for as little as $10
****
Best safelist I have ever used.
****
I have NO business telling you what YOU want!
But whatever it is, Simpleology will help YOU get it
EASIER and FASTER than you ever though possible
http://SucceedEasily.com/Recommends/Simpleology
****
Run an advertising campaign inan ezine co-op for as little as $10
****
Best safelist I have ever used.
QUOTE OF THE WEEK
“Take a chance! All life is a chance. The man who goes the furtherest is generally the one one who is willing to do and dare. The “sure thing” boat gats far from shore”
Dale Carnegie